Absolutely! Google Ads is one of the most cost-effective and highly targeted ways to generate leads, bookings, and calls for trade and service-based businesses in the UK. Unlike traditional advertising (such as newspapers, flyers, or radio ads), Google Ads puts your business in front of potential customers actively searching for your services.

For example:

• If you’re a plumber in London, your ad will show up when someone searches “emergency plumber near me” or “boiler repair London” – meaning you reach customers ready to hire.
• If you’re an accountant in Manchester, you’ll attract people searching for “tax accountant for small business” or “self-assessment tax return help” – driving qualified leads directly to you.

Google Ads allows you to:

• Get instant results – Unlike SEO, which takes months, Google Ads gets you leads immediately.
• Only pay for results – You’re charged only when someone clicks your ad, not for just showing up.
• Control your budget – Whether you have a small or large budget, Google Ads can be adjusted anytime.
• Outrank competitors – If your competitors are already running ads, not advertising means losing business to them.

By partnering with an experienced Google Ads agency (like ours), you can ensure that your ads are optimised, your budget is spent wisely, and you get the maximum return on investment.

The cost of Google Ads is made up of two parts:

1. Our Management Fee – We handle everything from campaign setup to ongoing optimisation. Our professional management starts from £500 per month, ensuring your ads run efficiently and profitably.
   
   
2. Your Google Ads Budget – This is the amount you pay directly to Google for ad clicks. Google charges per click, meaning you only pay when someone clicks on your ad. The cost per click varies based on factors like competition, location, and industry demand.

What affects your Google Ads budget?

• Industry & Competition – More competitors bidding for the same customers can impact costs.
• Location – Running ads in major cities like London can differ from rural areas.
• Ad Quality & Relevance – Higher-quality ads often get lower costs per click, making your budget more efficient.

We ensure your budget is spent wisely by:

• Targeting the right keywords – Reaching only customers ready to buy or book your services.
• Eliminating wasted spend – Using negative keywords to block irrelevant traffic.
• Optimising continuously – Adjusting bids, ad copy, and targeting to get the best return on investment.

With our expert management, you get the best possible results from your budget, ensuring that every pound you spend works towards generating real leads and business growth.

One of the biggest advantages of Google Ads is that results can be instant! Unlike SEO, which takes months to rank on Google, a well-set-up Google Ads campaign can start generating leads within days.

However, the timeline for optimal performance depends on:

• Competition in your area – High-competition industries take a bit longer to refine.
• Your ad budget – A higher budget gets faster results, but we also optimize lower budgets effectively.
• Data optimisation – In the first 2-4 weeks, we test different ads, bids, and keywords to find what works best.

✅ Week 1: Initial setup, ad launch, and first leads start coming in.
✅ Week 2-4: Data optimisation – improving click-through rates and conversions.
✅ Month 2-3: Scaling up successful campaigns for consistent, high-quality leads.

Most businesses start seeing ROI-positive results within the first month, and by month two or three, we’ve fine-tuned the campaign to maximise performance.