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Expert Google Ads Company In South Africa

Google Ads Premier Partner that will get you +150% more leads.

Our tried-and-tested Google Ads formula will get you consistent, high-quality leads & sales for regardless of your industry. Work with a Google Ads Company that knows what it takes to get results! 

90 day money-back guarantee if we don't get results

We currently manage over R3mil in Google Ads spend

On average our clients see a 150% increase in leads and sales

Get a free strategy call & audit

Don’t let inconsistent Google Ads results hold your business back.

You don't need excuses, you need a consistent flow leads in order to meet targets and grow your business. But when your Google Ads are delivering inconsistent, or low-quality results it makes it hard to plan for growth.

Google Ads Company

Unlike other agencies, we have an actual formula for Google Ads success.

The reason your ads aren’t getting the results you need is simple: you (or your agency) don’t have a plan. The reason our ads have a 17% conversion rate is because of our tried-and-tested Google Ads Fomula. We've developed a 10 step framework that almost guarantees results.

Stop wasting money on clicks that aren’t relevant or that don’t convert. We focus on precise keyword selection and deep search term mining to ensure every Rand works harder for you.

Stand out where it matters. Our expertly written ad copy and focus on optimising quality scores put your business ahead of the competition, geting you more visibility for less.

Clicks are great, but conversions are better. Our custom-designed landing pages consistently convert at over 17%, turning more visitors into eager customers.

Don’t settle for a ‘set-and-forget’ Google Ads Company.

Too many agencies put in the initial effort to set up your campaigns, only to let them run on autopilot. The result? Wasted ad spend, missed opportunities, and stagnant results. They only react when you notice something’s off—and by then, you've already lost valuable time and money.

We believe in:

Proactive, weekly account management

Weekly & monthly easy-to-understand reporting

Senior account manager (no juniors learning on your dime)

The kind of results we get for our clients

Get 150% more leads from your Google Ads budget.

Our average client sees a 12% conversion rate within 90 days - that’s 2.5x higher than the industry average of 4.8%.

    Locksmith

A strategic account restructure and landing page redesign led to a 62% increase in bookings and a 33% boost in conversion rates within three months.

62%

Increase in leads within 1 month

    Roofing

Optimising their landing pages and
refining keywords, we increased leads by 392% and cut their CPL by 86% in just three months.

392%

Increase in leads over 3 months

    Removals

Another landing page redesign drove a 498% increase in leads in six months, enabling the company to expand their fleet through reinvested revenue.

498%

Increase in leads over 3 months

    Locksmith

62%

Increase in leads within 1 month

A strategic account restructure and landing page redesign led to a 62% increase in bookings and a 33% boost in conversion rates within three months.

    Roofing

392%

Increase in leads over 3 months

Optimising their landing pages and
refining keywords, we increased leads by 392% and cut their CPL by 86% in just three months.

    Removals

498%

Increase in leads over 3 months

Another landing page redesign drove a 498% increase in leads in six months, enabling the company to expand their fleet through reinvested revenue.

We're in the top 3% of Google Ads agencies in South Africa.

Being in the top 3% of Google Ads agencies doesn’t happen by accident. As a Google Premier Partner, we’re trusted to manage millions in ad spend, consistently deliver industry-leading results, and stay ahead of every change in the platform. With over a decade of experience, we know exactly what it takes to turn clicks into customers.

R3mil

in managed ad spend

We currently manage over R3 million in monthly ad budgets, ensuring every cent is optimised for maximum return.

150%

avg. increase in leads

On average, our clients see their lead generation grow by 150% after partnering with us.

17%

avg. conversion rate

Our campaigns convert at an average of 17% — well above industry standards.

10+

years and still going

With more than a decade of Google Ads experience, we’ve seen it all and know how to get results that last.

We don't just promise results. We guarantee them.

Unlike agencies that hide behind long-term contracts, we back our confidence with a simple guarantee: If we don't beat your current account's performance within 90 days, we'll refund 100% of your management fees.

We make your Rands work harder.

We don’t chase clicks that don’t convert. We stretch every Rand by targeting high-intent customers and cutting out waste. The result? More leads without spending a penny more.

We focus on leads, not clicks

Clicks, impressions, and traffic are great, but they don’t pay the bills. We obsess over conversions - actual leads and sales that grow your business. If it doesn’t drive revenue, we don’t waste time on it.

We’re partners, not just a service provider.

Most agencies treat you like just another account. We treat your business like our own. We’ll strategise, brainstorm, and celebrate wins with you every step of the way. When you succeed, we succeed.

You probably have some questions?

We get it - you’re a savvy buyer, and honestly, this might sound too good to be true. So we’ve answered some questions you might have about our Google Ads service.

Will Google Ads work for my business?

Absolutely! Google Ads is one of the most cost-effective and highly targeted ways to generate leads, bookings, and calls for trade and service-based businesses in South Africa. Unlike traditional advertising (such as newspapers, flyers, or radio ads), Google Ads puts your business in front of potential customers actively searching for your services.

For example:

  • If you’re a plumber in Johannesburg, your ad will show up when someone searches “emergency plumber near me” or “geyser repair Cape Town” – meaning you reach customers ready to hire.
  • If you’re an accountant in Durban, you’ll attract people searching for “tax accountant for small business” or “self-assessment tax return help” – driving qualified leads directly to you.


Google Ads allows you to:

  • Get instant results – Unlike SEO, which takes months, Google Ads gets you leads immediately.
  • Only pay for results – You’re charged only when someone clicks your ad, not for just showing up.
  • Control your budget – Whether you have a small or large budget, Google Ads can be adjusted anytime.
  • Outrank competitors – If your competitors are already running ads, not advertising means losing business to them.

By partnering with an experienced Google Ads agency (like ours), you can ensure that your ads are optimised, your budget is spent wisely, and you get the maximum return on investment.

How much does Google Ads cost

The cost of Google Ads is made up of two parts:

  1. Our Management Fee – We handle everything from campaign setup to ongoing optimisation. Our professional management starts from R4800 per month, ensuring your ads run efficiently and profitably.

  2. Your Google Ads Budget – This is the amount you pay directly to Google for ad clicks. Google charges per click, meaning you only pay when someone clicks on your ad. The cost per click varies based on factors like competition, location, and industry demand.

What affects your Google Ads budget?

  • Industry & Competition – More competitors bidding for the same customers can impact costs.
  • Location – Running ads in major cities like Johannesburg can differ from rural areas.
  • Ad Quality & Relevance – Higher-quality ads often get lower costs per click, making your budget more efficient.

We ensure your budget is spent wisely by:

  • Targeting the right keywords – Reaching only customers ready to buy or book your services.
  • Eliminating wasted spend – Using negative keywords to block irrelevant traffic.
  • Optimising continuously – Adjusting bids, ad copy, and targeting to get the best return on investment.

With our expert management, you get the best possible results from your budget, ensuring that every pound you spend works towards generating real leads and business growth.

How long before I see results?

One of the biggest advantages of Google Ads is that results can be instant! Unlike SEO, which takes months to rank on Google, a well-set-up Google Ads campaign can start generating leads within days.

However, the timeline for optimal performance depends on:

  • Competition in your area – High-competition industries take a bit longer to refine.
  • Your ad budget – A higher budget gets faster results, but we also optimize lower budgets effectively.
  • Data optimisation – In the first 2-4 weeks, we test different ads, bids, and keywords to find what works best.

✅ Week 1: Initial setup, ad launch, and first leads start coming in.
✅ Week 2-4: Data optimisation – improving click-through rates and conversions.
✅ Month 2-3: Scaling up successful campaigns for consistent, high-quality leads.

Most businesses start seeing ROI-positive results within the first month, and by month two or three, we’ve fine-tuned the campaign to maximise performance.

Every moment you hesitate, your competitors are winning. 

It's time to stop leaving money on the table, and to work with a Google Ads Company that knows exactly what it takes to generate your business the leads and sales it needs to grow.

Beat your competition

Get consistent leads & sales

Grow your business confidently

Schedule your free strategy call

Launch Digital is an award-winning Google Ads Agency with offices in London and Johannesburg. We help B2C service-based businesses generate consistent leads and sales using Google Ads, Meta Ads, SEO and High-converting landing pages. We have a proven Lead Generation Framework that results in an average increase in leads for our clients of over 150%.

location-pin

St Andrews Office Park,
Johannesburg, South Africa

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Suite RA01, 64 Nile Street,
London, N1 7SR

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